MAM
Lava Mobiles becomes Punjab Kings’ official smartphone partner for the upcoming T20 season
Mumbai: Lava Mobiles, the leading Indian smartphone brand, is thrilled to announce a partnership with Punjab Kings, one of the key franchises of the Indian T20 League. With this strategic collaboration, Lava Mobiles is now the official smartphone partner of Punjab Kings for the 2024 season.
This alliance marks a significant milestone for both Punjab Kings and Lava Mobiles as they symbolise a journey of determination and perseverance in their respective domains. Lava Mobiles, a renowned name in the Indian mobile handset industry, has continuously demonstrated a commitment to revolutionising the smartphone landscape with its cutting-edge technology and unwavering dedication to quality.
“We are excited to partner with Punjab Kings” said Lava International marketing Puravansh Maitreya. “This collaboration is an effort to reach out and connect with our young cricket loving audience. With this partnership, we aim to leverage the power of cricket to bring fans closer to the action and enhance their engagement with the brand.”
The excitement of this partnership is further heightened by the anticipation of Punjab Kings’ first match of the season against Delhi Capitals on 23 March. As fans eagerly await the thrilling action on the field, Lava Mobiles and Punjab Kings are poised to captivate audiences with their dynamic collaboration, leaving a permanent mark on the world of cricket and technology.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
