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Lowe Lintas + Partners named Ad Age’s 2015 International Agency of the Year
MUMBAI: The year 2015 started off with a bang for Lowe Lintas + Partners as it has been declared by Ad Age as Runner Up “2015 International agency of the Year.”
On a roll since January 2014, when it was declared the ‘Effie Agency of the Year,’ the agency followed it up right through the entire year with impressive performances at APAC Effies, Tambuli Awards, Cannes Lions, AME, Jay Chiat, WARC, Campaign APAC and many more.
The Ad Age International Agency of the Year award is one-of-a-kind that honours the best agencies of the year across the world, regardless of discipline or specialty. With a host of achievements that need to be factored in including business, creative product, in market performance, industry recognition, talent management, culture etc, it’s one of the toughest juries to please.
Lowe and Partners Worldwide global CEO Michael Wall said, “Our Indian agency certainly merits this recognition. Their work is brilliant. They are one of the most effective agencies for their clients on a global scale. They are a really high caliber team. And they deliver in one of the most complex and competitive markets in the world. It is a special group and it is always a pleasure to spend time working with them.”
Lowe Lintas + Partners CEO Joseph George added, “Very rarely does it happen in the life of an agency when so much of its work gets noticed and talked about across the globe in the same year. And add to that, the number of effectiveness awards it won across the world. Considering that we were tested on a spectrum of barometers from product to business to talent to culture, this recognition by Ad Age is truly special and spurring at once.”
After a superlative performance at the just concluded India Effies, wherein Lowe Lintas + Partners won more Golds than all the other agencies put together, the agency’s good streak seems to continue.
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Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
