Documentary
‘Never Surrender’ documentary series’ new season launched in India
Mumbai: The club is set to launch a new season of the series ‘Never Surrender’ in India on 21 March, based on the club motto, in a country where we have FC Bengaluru United as a strategic partner. The second season of the documentary tells the inspiring story of archer Dhiraj Bommadevara, who will compete in the 2024 Paris Olympics representing India.
Aged 22, Dhiraj Bommadevara is on the verge of participating in his first Olympic Games and won the silver medal at the 2022 Asian Games. In the documentary, he tells his own story, detailing his journey to becoming an elite athlete and how he loved the sport from a young age and always wanted to improve. His story reflects how his sport challenges him to compete against rivals but also against himself in a sport that rewards concentration and precision.
“The club is fully committed to its internationalisation strategy. It is important for us that our team and matches are followed worldwide, but also to convey our values. The series ‘Never Surrender’ aims to be a source of inspiration for our fans with sports stories that reflect the idea that one should never give up in the face of adversities encountered in sport, but also in our daily lives,” explained club president José María del Nido Carrasco.
“Sevilla FC embody a rich history – one that speaks of perseverance, determination, resilience, and triumph,” said FC Bengaluru United owner Gaurav Manchanda. “Their motto of ‘Never Surrender’ rings true with this ethos as do the stories we witness in the ‘Never Surrender’ documentary. Rising against the odds and emerging triumphant has been the hallmark of Sevilla FC’s sporting journey, something that we, as their international partners can take tremendous inspiration from,” Manchanda added.
The first season of the documentary series ‘Never Surrender’ was launched during the 2022-2023 season and was well received in India, accumulating over eight million views. The episodes were also broadcasted on three Indian television channels, including MTV, VH1, and Infinity.
With the launch of a new series of ‘Never Surrender,’ the club aims to continue conveying the values of its motto and its identity while also exporting compelling stories from Indian sports to Spain and Europe. These stories align perfectly with the club’s brand.
The club has strong link to India, especially thanks to the collaboration agreement that has been in place since 2021 with FC Bengaluru United. Recently, the coach of the Indian club, Fernando Santiago Varela, visited our training ground, where he was able to learn about the club and speak with Quique Sánchez Flores as well as Jesús Navas and Sergio Ramos.
The club continues to experience significant growth in our support in India. Recently, the club reached the milestone of 20 million followers on social media, with India the fastest-growing country with an increase of 1126 per cent in the past 12 months. Last week a watch party was held for our game against Celta de Vigo together in collaboration with Bengaluru United. This growth helps to support our internationalisation strategy with exclusive content tailored for our fans in India, including the series ‘Never Surrender’.
Documentary
Netflix and Warner Music ink landmark documentary deal
The streaming giant has just unlocked one of the richest vaults in music history. Its rivals should be worried
CALIFORNIA AND NEW YORK: Netflix and Warner Music Group have signed an exclusive multi-year deal to produce documentary series and films drawn from the label’s storied artist roster, the companies announced on Friday — a move that hands the streaming platform access to one of the most formidable catalogues in music history.
Warner Music Group represents legends including David Bowie, Cher, Fleetwood Mac, Aretha Franklin and Joni Mitchell, alongside contemporary superstars such as Charli XCX, Coldplay and Bruno Mars. That is a staggering breadth of material for a platform hungry for prestige content and subscriber growth to match.
Under the agreement, Warner Music will work with Unigram, the production company aligned with the label, which will serve as the studio for its long-form projects. Each title will be developed in collaboration with the artists themselves or their estates, ensuring the kind of intimate access that turns a documentary into an event.
The deal reflects an intensifying race between music-rights owners and streaming platforms eager to turn deep catalogues into premium visual content. Music documentaries have become a vehicle for fan-driven, culturally resonant programming — a trend underscored by Taylor Swift’s “Eras Tour” film, which grossed over $260 million globally and reminded every platform chief just how lucrative the genre can be.
Netflix already boasts formidable credentials in music storytelling, with “Homecoming: A Film by Beyoncé” and “Quincy” among its highest-profile releases. The Warner deal sharpens that edge considerably. Rival platforms have not been idle: Disney+ has released “The Beach Boys”, while Max has drawn attention with “Stax: Soulsville U.S.A.” Apple Music, meanwhile, has pushed into original content through its Apple Music Live series, producing documentaries and livestreamed concerts featuring Harry Styles and Billie Eilish.
The battle for music’s visual soul, then, is well and truly on. Netflix has just made its boldest move yet.
