MAM
JWT consolidates its 11 digital agencies under Mirum
MUMBAI: J. Walter Thompson Company has consolidated its digital agencies under a new global network brand called Mirum.
Mirum will unite JWT’s 11 digital agencies spanning 17 countries and 40 offices. Former Digitaria CEO Dan Khabie will take the helm as Mirum Global and North America CEO. In this role, Khabie will have oversight of Mirum’s overall growth strategy, including P&L responsibility, managing key client relationships and aligning resources to service clients globally. He will report to J. Walter Thompson Company global CEO Gustavo Martinez, and be based between the West Coast and the East Coast.
Mirum is a new company created with a pioneering spirit, built by bringing together successful regional companies that have a deep understanding of local market needs. Mirum’s principles are rooted in innovation, design, data, marketing and technology to drive business transformation in a world of constantly evolving behaviors and expectations.
Mirum companies include Digitaria (U.S.), XM (Asia Pacific), CASA (Brazil), ActivearkJWT (Finland, Sweden, India and U.K.) and Twist Image (Canada). Lunchbox (U.S.), i-Cherry (Brazil), HeathWallace (U.K.), Quirk (South Africa and U.K.), Clarus (Mexico) and X-Prime (France) will also join Mirum.
“The launch of Mirum is an integral part of our strategy to continue building on J. Walter Thompson Company’s many assets and capabilities in order to drive business transformation,” said Martinez. “Mirum is poised to deliver both the technology and creative solutions that global brands demand.”
“Dan’s natural entrepreneurial instincts and passion will foster Mirum’s startup mentality as he drives growth forward across our global network,” said J. Walter Thompson head of digital worldwide and Mirum chairman Stefano Zunino.
Mirum’s capabilities are organized around strategy & consulting services, creative & content, user experience & platforms, analytics & insight and product development & mobile. Additionally, Mirum has deep vertical service offerings in Digital Retail, Behavioral Media and Financial Services.
Current clients include CBRE, Cyrela, Daum Kakao, Finnair, HSBC, Magazine Luiza, Mazda, Microsoft, Nokia, Petco, Singapore Tourism Board, TD Bank, Walmart and XL, among others.
“I am extremely honored to have been given this exciting yet humbling role in leading some of the most talented thinkers and makers in the world,” said Khabie. “Over the last year we have worked hard as a leadership team to integrate all of these agencies together under one common vision and operational structure while keeping the entrepreneurial spirit in each region. We have become a borderless agency with a collaborative, passionate culture, and it has already led us to win global clients that will be announced on a later date.”
Daiga Atvara will be chief design officer; Matt Webb, chief technology officer; Dave Wallace, chief operations officer; Nick Read, chief financial officer; Sarah Kotlova, global head of agency services; and John Baker, chief marketing officer. Khabie plans on naming a chief creative officer, chief strategy officer and global head of data & analytics over the next six months.
Khabie has also named his global leadership team, which includes Robin Bade and Markus Hakala, Europe; Rob Stokes, MEA; Guilherme Gomide, LATAM; Nanda Ivens, APAC; Mark Goodman, NA; Alex Kavinski, Behavioral Media; and Kevin Weisberg, Digital Retail Marketing.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
