Brands
PVR to buy back L Capital’s 10% stake in company
MUMBAI: Multiplex chain PVR has entered in a share purchase agreement with private equity (PE) fund L Capital Asia to buy back its entire investment in PVR. L Capital Asia, the PE arm of Louis Vuitton Moët Hennessy (LVMH), owns a 10 per cent stake in the company.
In August 2012, PVR had issued 28,85,000 equity shares of face value of Rs 10 each at a premium of Rs 190 per share of aggregating to Rs 57.70 crore to L Capital Eco, a subsidiary of L Capital Asia. In addition, L Capital Eco had also invested a sum of approximately Rs 50.09 crore in PVR Leisure, which is a subsidiary company of PVR. Thus, the total investment by the company in the multiplex chain was Rs 108 crore.
PVR Leisure houses mall entertainment, gaming arena, food courts and other leisure entertainment formats. PVR’s investment in the bowling company – PVR bluO Entertainment – is also through PVR Leisure. PVR bluO is a 51:49 joint venture between PVR and Major Cineplex Group of Thailand.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
