Brands
Yepme to fly customers to cheer West Indies for World Cup
MUMBAI: With the Cricket World Cup just a few days away, Yepme.com, an online fashion brand, has announced the ‘Fly To Australia and cheer for West Indies’ contest.
This comes on the back of Yepme announcing the sponsorship of the West Indies cricket team for the ICC World Cup ODI 2015, about to get underway in Australia and New Zealand. The West Indies cricket team jerseys will now sport the Yepme logo.
“We are proud and excited to sponsor the West Indies team in the ICC World Cup. Being the third largest sports tournament in the world, which will be seen in more than 182 countries, it’s a huge opportunity for Yepme to strengthen its vision as a global brand! We are also providing an opportunity to cricket lovers across the country to go and watch the action live at Australia. We look forward to a large number of cricket fans participating in the contest even as they browse the fresh fashion at Yepme.com” said Yepme founder and chief operations officer Sandeep Sharma.
Customers can participate by downloading the Yepme app and answering a question on Fresh Fashion. Up to 50 winners will be given tickets to Australia and a chance to watch West Indies team in Australia live, along with three days and two nights’ accommodation in Australia.
Speaking about the association, West Indies Cricket Board (WICB) commercial manager Nelecia Yeates said, “We welcome Yepme to the West Indies cricket family of sponsors and partners for the world’s premier cricket event – the ICC Cricket World Cup. We look forward to a mutually beneficial association as the West Indies team remains one of the most attractive cricket teams in the world and will be one of the favorite teams in the World Cup.”
The Yepme app is available on Android and customers can interact with the app in Hindi and English.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
