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Triton Ahmedabad bags the creative mandate for Carysil and EasyPay
MUMBAI: Carysil is a pioneer in Composite Quartz Technology and one of the largest producers of quartz and granite sinks in the world. It is known for its atypical looks, innovative designs and German pedigree in technology. The mandate for the agency is to augment the brand’s presence in the high-end kitchen appliances market. The agency has already initiated a strategic blueprint which will be subsequently translated into creative.
EasyPay offers interoperable and accessible bill payment services to customers through a network of outlets. This enables multiple payment modes and moreover, provides instant confirmation of payment. Such an integrated bill clearance system epitomizes convenience and will be a boon for the masses. The task at hand is to launch the brand across Gujarat with the objective to make it the consumer’s preferred mode of payment. Given Triton’s track record in successfully partnering startups, It was an easy decision for EasyPay to take.
Commenting on the recent developments Ali Merchant, Director Triton Communications quoted “We have a successful track record in partnering our clients for launching, building and nurturing some of the leading brands in the country across diverse categories. Carysil and EasyPay will provide us opportunities to further enhance our growth story for our clients”.
Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton is one of the largest privately held Indian communications agencies. Triton prides itself on being an Indian agency that understands the soul of India and is driven by the firm belief that to do business in India, you have to understand the business of India.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
