Ad Campaigns
“As citizens of India, it is incumbent upon us to collectively make informed choices”: Ashish Khandelwal
Mumbai: The foundations of B.L. Agro Industries Ltd. dates back to pre-independence era when Mr. Kishan Lal Khandelwal and Mr. Bishan Lal Khandelwal started a commodity trading business in a small town of Uttar Pradesh.
Presently led by Ghanshyam Khandelwal and Ashish Khandelwal, BL Agro has seen an immense growth from a small trading business to one the leading FMCG players in India. BL Agro has gained an unmatched, in depth insight of the industry and the continuously evolving consumer needs.
Recently, Bail Kolhu, from the house of BL Agro Group, has introduced a thought-provoking #ChunoSahi campaign on all social media platforms. Against the backdrop of election fervour, the campaign tells a tale that goes beyond consumer choices into the heart of civic responsibility. It paints a vivid picture of the familiar spectacle of promises cascading like confetti during political seasons and urges citizens to exercise their civic duty with discernment.
In launching the #ChunoSahi campaign now, Bail Kolhu strategically responds to a crucial juncture in the societal landscape, where consumer mindsets are evolving. The campaign leverages this opportune moment to foster a dialogue about the importance of making informed decisions, not just in the kitchen but also when it comes to overall societal mindfulness.
Indiantelevision.com caught up with B.L. Agro Industries Ltd managing director Ashish Khandelwal, where he shared more insights regarding their campaigns and more…
Edited excerpts
On this campaign resonating with your perception of civic responsibility amidst the election fervor
As citizens of India, it is incumbent upon us to collectively make informed choices, whether in our day-to-day activities or during critical events like elections. The #ChunoSahi campaign underscores the crucial significance of making well-considered decisions for the advancement of our nation. Just as we meticulously choose ingredients for our meals, we must exercise the same kind of diligence in selecting leaders who will steer the country towards prosperity and growth.
On consumer choices intersecting with civic duty, as portrayed in the campaign
Our decisions as consumers are not just about personal preferences; they reflect our values and beliefs, shaping the direction of our society. By advocating for conscious decision-making in both consumer products and political leadership, the campaign highlights the profound impact individuals can have on the collective well-being of our nation. It underscores the idea that every purchase and every vote counts, influencing the trajectory of our country towards progress and prosperity.
On storytelling aspect of the #ChunoSahi campaign impacting your perception of civic engagement compared to traditional awareness campaigns
By crafting compelling stories around the imperative of making thoughtful choices, #ChuoSahi resonates more profoundly with audiences, eliciting emotions and encouraging introspection. This narrative-driven approach not only captivates attention but also makes civic engagement more relatable and accessible to a broader audience.
By medium of storytelling, the campaign connects on a deeper level with individuals, transcending mere information dissemination to evoke empathy and understanding. By portraying scenarios where choices matter, the storyline prompts viewers to reflect on their roles as citizens and consumers, fostering a heightened sense of personal responsibility and empowerment. We have tried to humanize complex civic issues, making them more digestible and relevant to everyday life. By depicting relatable characters and situations, through the campaign we’ve attempted to bridge the gap between a concept and real-world experiences, fostering a stronger connection between the audience and the message conveyed.
In essence, the overall narrative of #ChunoSahi campaign serves as a powerful tool for driving individuals to recognize their agency in shaping the future of their community and nation.
On campaigns like these having the potential to influence broader societal attitudes towards civic engagement
Campaigns such as #ChunoSahi undoubtedly possess the capability to shape broader societal attitudes towards civic engagement. Through compelling storytelling and relatable messaging, we’ve tried to motivate individuals to assume an active role in molding the trajectory of our society. The overall achievement of this would be cultivating a culture of informed citizenship and collaborative action, propelling us toward a more engaged and empowered populace.
On the current political climate and some of the most pressing issues that citizens should prioritise when exercising their civic duty
Given the prevailing political landscape, citizens must prioritize critical issues like economic development, poverty alleviation, social equality, and environmental sustainability as part of their civic responsibility. These challenges are paramount for the comprehensive advancement and welfare of our nation and demand careful discussion and concerted efforts from both leaders and citizens alike. By emphasizing these matters, we can strive towards fostering a more inclusive, prosperous, and sustainable future for all Indians.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
