MAM
MEC Access organises Kolte Patil Developers turnkey project Nest Fest 2015
MUMBAI: MEC Access, part of MEC, media agency and a founding partner of GroupM, announced its partnership with Kolte Patil Developers Ltd’s (KPDL) initiative ‘Nest Fest 2015’, bringing to light India’s first ever grand property expo which includes an element of fun and play as well.
‘Nest Fest 2015’ goes on-ground 6 – 8th February, 2015 in Pune. The property festival will display a wide product range which is projected to cater to 50,000 people visiting the property expo over the three days. The mega event will showcase properties ranging from Rs. 30 lakhs to Rs. 10 crores across 10 locations.
MEC Access was responsible for identifying the venues and organizing the entire event and managing the branding of KOLTE PATIL at these venues. The Décor and F&B were also included into being carefully planned aiding to the over-all experiences. The event being catered to potential real estate buyers from all walks of life, MEC Access ensured the use of state of the art equipment’s in building the mammoth structure and planning experience of big ticket events.
Sidhraj Shah, National Director, activation, MEC, says, “MEC Access has been able to plan and execute a seamless on ground execution for a challenging yet great experiential activation for Kolte Patil Developers 3 day Nest Fest event, which is being attempted for the every first time in India.”
Omar Gul, Marketing Head, 24K and Digital, Kolte Patil, said “Nest Fest is Kolte Patil’s flagship property exhibition with a single focus to deliver dream homes ranging from Rs. 30 lacs to crores in Pune city. The exhibition showcases Kolte Patil’s entire Home segment with amazing offers, value adds and easy finance schemes. It’s been a fulfilling experience to work with MEC GroupM as our partners in this endeavour”.
MEC Access, during the pre-buzz phase, conducted two events on the same day across 21 cities pan India. A channel partner meet was scheduled in the morning and the customer meet in the evening.
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
