MAM
Amagi to unveil Stormplus Hybrid Sat+Cloud ird at BVE2015
MUMBAI: Amagi, the leader in cloud-based TV broadcast infrastructure, will be unveiling its advanced Satellite + Cloud Receiver-Decoder (IRD), Stormplus at BVE2015.
The Stormplus IRDs work as satellite receivers enhanced with support for local content and ad insertion. They are capable of content store, trigger detection, HD video insertion, multiple audio tracks including Dolby surround, subtitles and multi-layer animated graphics.
Stormplus can receive local content from both satellite and cloud, enabling greater infrastructure flexibility for TV networks as the broadcasting ecosystem embraces cloud like never before. Unlike most ad-insertion systems, these IRDs give TV networks complete access and control on insertion of local content and advertisements.
Stormplus has a robust cloud UI management platform enabling TV networks to schedule, control and monitor playout of local content and Ads at remote headends.
“For TV networks who distribute their content through satellite, Stormplus provides a cost-effective alternative to regionalise content on existing feeds instead of setting up new satellite feeds. Especially in cases where TV networks are slowly transitioning from traditional satellite broadcast to the cloud, Stormplus augurs well as it is fully equipped with satellite + cloud hybrid capabilities,” said Amagi co-founder Srividhya Srinivasan.
Amagi is a pioneer in content regionalization and geo-targeting advertisements on satellite TV feeds. The company has developed innovative and proprietary content watermark technology for automatic detection of triggers and content replacement. Stormplus also supports traditional triggers such as SCTE-35 and DTMF cue-tones.
“Amagi holds multiple patents in delivering targeted advertising and content. We are committed to invest in technology research and bring out products that are revolutionary in the TV broadcast industry,” added Srinivasan.
Amagi will also showcase its channel playout, regionalization, linear OTT and monetization platforms at its stand #R06. The company has more than 4,000 edge servers deployed in over 15 countries across five continents.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
