MAM
Girnar appoints ColourCraft Studio as creative & digital agency
MUMBAI: Girnar Food & Beverages has appointed Mumbai-based ColourCraft Studio (CCS) to devise a creative and digital direction for the company as the battle for tea’s market share goes digital.
Girnar Food & Beverages director Sachin Bhansali Girnar wants to reach out more to the youth, who have a plethora of tastes and choices, and demand constant product innovation – all of which fits extremely well with Girnar’s DNA.
“We have been working with CCS for the last four months to establish a strategy to attract that target segment while maintaining our ties with our current TG,” said Bhansali.
ColourCraft Studio partner and co-founder Aditi Gandhi added, “We are delighted to receive this mandate from one of India’s finest companies. It is going be an exciting challenge to position Girnar’s offerings as a youth product while maintaining the stronghold it has with the more traditional customer base. We are confident that our 360 degree marketing strategy will strike the right chord with both the target groups.”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
