MAM
Frido Is the official insole partner for the T20 League
Mumbai: Frido, a leading Indian consumer healthcare brand, announces a new collaboration with Royal Challengers Bengaluru (RCB), marking the first-ever partnership between an insole brand and a T20 League team. This collaboration also includes the launch of a special edition sports insole and technical socks which will be launched in collaboration with RCB and aimed at managing knee and foot injuries like plantar fasciitis, and heel, and lower body pain.
Based out of Pune, Frido makes orthotic insoles, cloud insoles, and orthopaedic heel pads, amongst other lifestyle products such as seat cushions, pillows, and face masks. The insoles can be trimmed to fit the shoes of the user.
This is the first of its kind of partnership between an insole brand and an IPL team. This collaboration also includes the launch of a special edition sports insole and many more exciting product ranges designed in partnership with RCB and aimed at enhancing performance and arch support for athletes and sports enthusiasts.
Frido has long been recognized for its extensive range of high-quality insoles tailored to specific needs, including those for sports. With the forthcoming addition of sports socks to its lineup, Frido continues solidifying its position as the go-to brand for superior foot care solutions. From specialized wheelchairs to gel insoles for everyday shoes, Frido has consistently delivered innovative products to its customers.
Frido Co-founder and CEO Ganesh Sonawane said, “With this insole, we have extended our expertise to the field of sports, ensuring athletes have access to the best possible equipment for optimal performance while reducing foot and knee pain. And getting the opportunity to collaborate with Royal Challengers Bengaluru is a dream come true.”
Royal Challengers Bengaluru vice president & head Rajesh Menon said, “We are pleased to partner with Frido. As a brand committed to enhancing freedom and comfort while playing, Frido’s products are an excellent addition to the equipment used by our athletes.”
The collaboration with RCB underscores Frido’s dedication to innovation and excellence. Leveraging their expertise in technical footwear, Frido aims to support RCB players and fans in achieving their performance goals while minimizing the risk of lower body pain and injuries.
Stay tuned for more updates from Frido and Royal Challengers Bengaluru as they join forces to redefine standards of innovative athletic solutions. For more information about Frido and its range of creative.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
