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India – South Africa match garners 2 billion impressions: TO THE NEW report
MUMBAI: India’s stellar performance against South Africa during the Sunday match did not enthral fans at just the stadium and homes but also set social media abuzz. Digital services provider – TO THE NEW has come up with a comprehensive report on the post match analysis of India versus South Africa that trended on social media platforms.
According to the report, the match generated an estimated two billion impressions, which were garnered from 4,16,339 Twitter mentions by 3,18,041 users. Close to 77 per cent of these came from males while 23 per cent was by females.
When the conversation is further broken up, 58 per cent (2,40,509 mentions) came from re-tweets, 39 per cent (1,62,852 mentions) came from regular tweets while the remaining three per cent (12,978 mentions) were from replies.
In terms of tweet volume, the top five cities from where tweets came from are Mumbai (25 per cent), New Delhi (19 per cent), and Bangalore (10 per cent). Pune and Chennai complete the list with five per cent each volume.
The report also provides the geographical breakup of the social media buzz. India stands at 73.80 per cent followed by Saudi Arabia at a distant 9.40 per cent. Neighbouring Pakistan is placed at 4.50 per cent, USA at two per cent while other countries put together made up for 7.40 per cent.
When these tweets were analysed in terms of sentiments, a majority of 75 per cent of the tweets were positive in nature while 23 per cent were negative. A minor two per cent were neutral in nature.
When it came to player mentions M.S Dhoni topped the Indian list as the Indian captain was the most mentioned on Twitter. The list is then followed by Ajinkya Rahane, Shikhar Dhawan, Suresh Raina and Mohammad Shami. From South Africa, Hashim Amla topped the charts followed by AB de Villiers, Dale Steyn, Imran Tahir and Quinton De Kock.
The top trending hash tags were #INDvsSA, which received 145,356 mentions, #CWC15 received 38,636 mentions. The hash tag #SAvsIND came third with 7,777 mentions. The other prominent hash tags were #maukamauka, #wontgiveitback, #dhawan, and #poonampandeykobulao.
The report also states that compared to the pre-match buzz, there is around 7,384 per cent increase in mentions around the hashtag #INDvsSA.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
