I&B Ministry
English ads on TV only a small fraction as compared to Hindi & regional ads: Rathore
NEW DELHI: The audio-visual medium received 55.7 per cent of the government advertisements in Hindi as compared to 32.38 per cent in the print medium in rupee terms during 2014-15 until 13 February.
Minister of State for Information and Broadcasting Rajyavardhan Rathore told the Parliament that only 2.79 per cent advertisements were given in English to the audio-visual medium as compared to 28.53 per cent in the print medium.
The regional electronic media received 41.49 per cent of the advertisements as against 30.09 per cent to the print medium.
