iWorld
Vi Business unveils Easy+ to streamline corporate and personal life seamlessly
MUMBAI: Dodging your boss’s relentless calls?
Scrambling for excuses when your phone mysteriously ‘runs out of data’?
Vanished on a work trip because international roaming decided to abandon you mid-flight?
Sounds familiar?
Say goodbye to corporate chaos and hello to seamless connectivity! Vi Business, the enterprise arm of Vodafone Idea, is rewriting the rulebook for corporate postpaid users with its groundbreaking Easy+ service. Now, whether it’s topping up your roaming pack, binging OTT shows, or avoiding awkward ‘unreachable’ moments, you can do it all—right from the Vi App, on your existing corporate plan. No drama. No hassle. Just effortless convenience.
This game-changing feature simplifies how employees access value-added services, empowering them to personalise their mobile plans without the hassle of seeking approvals or managing separate numbers.
Vi Business, executive vice president, enterprise mobility business & marketing, Roerich Kaushal emphasised the significance of the launch. “With Easy+, Vi Business is leading the way in transforming the corporate postpaid experience. Employees now have the flexibility to select and purchase services like international roaming, OTT subscriptions, and data packs for personal needs. In today’s connected world, they deserve an effortless solution that aligns with modern workforce expectations,” said Kaushal.
He added, “With the upcoming holiday season, Easy+ provides a convenient way for employees to purchase international roaming packs, ensuring seamless connectivity and entertainment on the go.”
Key Features of Easy+:
● International Roaming Packs: Available across 29 countries with flexible durations – 24 hours, 10 days, or 14 days – priced between Rs 749 and Rs 4,999.
● OTT Subscriptions: Users can subscribe to services like Sony LIV and Zee5, delivering their favourite entertainment directly to their devices.
● Gifting Feature: Corporate users can gift OTT subscription packs to others, making it easier to share entertainment options.
Corporate postpaid users can avail of Easy+ through the Vi App, which offers a user-friendly interface for purchasing these add-ons. The service reflects Vi Business’s commitment to blending convenience with innovation, making it a valuable tool for professionals on corporate plans.
https://vi.app.link/viappisnt.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
