iWorld
EazyDiner Foodie Awards joins News9 Plus for culinary honour
Mumbai: EazyDiner Foodie Awards and News9 Plus are delighted to unveil an exclusive collaboration slated for March 23rd at the Grand Hyatt. This milestone partnership marks a significant achievement for both organizations as they unite to honour excellence in the world of food and beverage.
Recognised as the ‘Oscars of the food and beverage industry,’ the EazyDiner Foodie Awards have earned widespread acclaim for their commitment to celebrating innovation and excellence in gastronomy. With seven successful events hosted across three cities including Mumbai, New Delhi and Bengaluru, these awards have become a beacon of recognition within the industry, revered by food enthusiasts, industry insiders, and social influencers alike.
“We are delighted to collaborate with EazyDiner Foodie Awards, a platform that resonates with our fervour for celebrating excellence,” said Raktim Das, Chief Growth Officer, TV9 Network. “This collaboration marks a significant stride in offering our viewers an exclusive glimpse into the world of esteemed industry leaders, celebrity chefs, and visionary entrepreneurs,” added Das.
Furthermore, this partnership introduces ‘Lounge Knights,’ an innovative platform curated by News9 Plus, aimed at cultivating engagement and the exploration of culinary brilliance.
“EazyDiner Foodie Awards are the biggest restaurant awards voted by the people who dine at these amazing restaurants. Cheers to the creators of delicious experiences! Honouring the artisans of taste, the architects of ambience, and the maestros of culinary delight. Here’s to the hoteliers, restaurateurs, foodies, and the enchanting places they craft, where every bite is a symphony and every meal a masterpiece,” said EazyDiner & Postcard Hotel founder Kapil Chopra.
EazyDiner co-founder & CEO Sachin Pabreja expressed his enthusiasm for the partnership during this year’s EazyDiner Foodie Awards 2024, stating, “We are thrilled to collaborate with News9 Plus to extend the reach of the EazyDiner Foodie Awards to a broader audience. Our mutual dedication to acknowledging and honouring excellence within the food and beverage industry underscores our commitment. We extend our best wishes to all the nominees and express our gratitude to EazyDiner foodies for their invaluable votes.”
As News9 Plus and EazyDiner embark on this collaborative journey, both organisations envision a mutually beneficial relationship founded on the shared aspiration of creating an unforgettable experience that celebrates the vibrant culinary landscape and inspires future innovation.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
