iWorld
StarsportsIndia tops the chart for week three on Twitter Brand Index
MUMBAI: The third edition of Twitter Brand Index, which lists the five most interacted brands during Cricket world Cup 2015 on the basis of Re-Tweets, Favourites and Replies. The Twitter Brand Index recognises across all brands that are talking about cricket on the platform during the given week.
@StarsportsIndia: The official broadcaster of ICC World Cup Star Sports has been leading the conversation on #CWC15 this week with their popular videos series that started with the India vs Pakistan match. Each Indian victory has meant a new video.
The latest came out right after India won their match against the UAE. Using the now viral hashtag #MaukaMauka the ads have managed to capture the imagination of the Indian cricket fan.
Alongside the thematic campaign Star Sports continues to connect fans over its hashtag #WontGiveItBack – People can tweet to the handle with the hashtag and get the schedule of the matches in the cup.
https://twitter.com/StarSportsIndia/status/571623967896649729
@Lays_India: Lays climbed the charts this week by exciting cricket fans on Twitter with the hashtags – #LaysKePlays and #TicketKaGame. Both represent a contest and the winners of each are promised opportunity to watch the finals of the #CWC15 live in Australia. This week, @Lay_India asked people to tweet with the hasthtag #TicketKaGame to reveal what the contest was going to be. The more the tweets, the faster the reveal. #LaysKePlays asked users to Reply to the handle with creative uses of Cricket lingo and make it relevant to Lays.
https://twitter.com/Lays_India/status/570111683961552896
@HDFCLIFE: @HDFCLife also took up the contest route with their #MyTeamMyPride contest. Users were asked questions and people stood to win shopping vouchers. Needless to say the hashtag was able to bring the proud Indian Cricket Fan together to fight for some goodies.
https://twitter.com/HDFCLIFE/status/571574574078279681
@AltoK10: Alto K 10 is one of the many auto brands trying to connect with its audience during #CWC15. With a creative spin on their brand tagline ‘Chase Life’ Alto has engaged the Indian cricket fan under its #Chase campaigns across the hashtags #ChaseCricket and #ChaseMaster. They ran a popular #SorrySIr contest where they invited people to Tweet them with funny ideas for ways to skip college/office on match days. Using topical caricatures, contests and celebrating the team’s victory with fans – Alto K 10 got people to send them their selfies in blue to show support to the team – #Chasefie.
https://twitter.com/AltoK10/status/570964142179221504
@DairyMilkIn: Contests seem to be the flavour of the season. @DairyMilk got people to join in on the contest #FansOfJoy where they were asked to send in their #FansOfJoy pics to a phone number and grab their moment of fame in leading dailies. Apart from this there was a quiz where people stood to win Cadbury Dairy Milk hampers.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
