Movie Channels
Zee Cinema unveils digital campaign for Women’s Day
MUMBAI: This Women’s Day, Zee Cinema will give viewers a glimpse of Bollywood without its Heroines in a new digital campaign.
In a male dominated industry, Zee Cinema offers a glimpse into what Bollywood would be without the presence of female protagonists #BollywoodWithoutWomen!
As the International Women’s Day on 8 March dawns upon us, Zee Cinema has decided to commemorate the presence of women in true Bollywood styel. Via the digital campaign titled #BollywoodWithoutWomen, the channel will be sharing creative memes highlighting a “World without Jodha, Simran, and even Humpty Sharma’s Dulhania.”
With each creative encompassing four elements – the Zee Cinema logo unit, the Bollywood character who is without his lady love, the hashtag #BollywoodWithoutWomen and the key creative copy, the campaign will last for two days (8 – 9 March, 2015) on the channel’s Facebook and Twitter pages.
As a part of this digital campaign, Zee Cinema will be reaching out to around 1.6 million fans on their Facebook page to drive interesting and engaging conversations. Also, the channel will run a special contest asking audiences to respond on ‘How would Bollywood be without women?’ on Twitter, where five lucky winners will be get an opportunity to win exciting prizes.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
