Brands
Accenture promotes Nidhi Aggarwal to VP- marketing
MUMBAI: Looks like it’s the time for another marketing professional to celebrate. Nidhi Aggarwal has been promoted to vice-president marketing at business consulting firm Accenture. She was hitherto the AVP- global digital marketing at the firm.
Nidhi’s has been quite a journey to get to where she has. Beginning her career in an event agency in 2007, she changed her career to do advertising sales for a magazine Verve. She then became a marketing consultant for a furniture company, rose up to become marketing manager at Gurgaon-based Lladro. She once again shifted lines to become the marketing head India for duty free shopping firm DFS group where she stayed for four years before staying put at Mumbai Duty Free for the next seven odd years holding marketing, merchandising and business head portfolios over time.
Then came the job offer in the global digital marketing department as AVP from Accenture in January which she gleefully accepted. Three years into the firm, she has been elevated as the vice-president marketing.
“When I joined three years ago, transition from a luxury retail marketing to a tech-driven environment felt like a leap into the unknown. But it’s been a journey of incredible growth and learning,” said she on linkedin while announcing her promotion.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
