Movie Channels
Max2 presents the ‘Baadshah’ of movie festivals this March
MUMBAI: King Khan fans can’t get enough of their idol this March. Starting 22 March until the 28, fans will be privy to some of the most acclaimed and evergreen movies of the star airing during prime time slots on India’s iconic Hindi movie channel Max2.
The channel has carefully handpicked films for its viewers that showcase the ‘Baadshah of Bollywood’ in unforgettable roles with its ‘Shah Rukh Film Festival’.
The SRK movie festival showcases the actor’s repertoire of films celebrating his versatility across genres. The weeklong festival showcases some of the star’s best movies ranging from Indian cinema’s iconic love story Dilwale Dulhaniya Le Jayenge to the thriller blockbuster- Darr which happens to be the star’s debut film, to the musical romantic Dil To Pagal Hai and the action thriller Karan Arjun amongst others.
Commenting on this film festival Max and Max2 Sr EVP and business head said, “With the fan following that he has, King khan commands the respect that only a few in the industry can boast of. His films resonate through the ages and just like the channel continues to stay ‘evergreen’ with his films. In fact, he is one of the few actors whose charm works on audiences and who continues to be loved. We look forward to audiences enjoying these evergreen hits all this month in the comfort of their homes”.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
