MAM
Portal launched to help consumers complain against misleading ads
NEW DELHI: A three-tier system has been constituted by the the Department of Consumer Affairs (DoCA) to tackle the menace of misleading advertisements as part of its mission to address misleading advertisements and avoid unfair trade practices.
DoCA has partnered with the Advertising Standard Council of India (ASCI) as an executive arm to process the incoming consumer complaints.
Consumer Affairs, Food and Public Distribution Minister Ram Vilas Paswan today launched the web portal GAMA (“Grievances against Misleading Advertisements”) at the National Conference on Consumer Rights in New Delhi to help this mission.
The collaboration will see joint efforts to evaluate and pass strictures against the violators. The six priority sectors that would be covered are agriculture and food, health, education, housing, financial services and e-commerce.
The complaints will be evaluated across media including print, packaging, internet, outdoor, wall paintings, posters and billboards amongst others.
The complaints of misleading advertisements received on GAMA portal (gama.gov.in), will be handled in a three level-system: first by ASCI, in case of non-compliance by a sub-committee headed by the Joint Secretary DoCA under Inter Ministerial Monitoring Committee (IMMC) and finally the concerned regulator will take action in case of persistent offenders.
DoCA is also leveraging the network of Grahak Suvidha Kendra to make it easier for consumers in remote areas to complain.
DoCA additional secretary G Gurucharan said, “The problem of misleading advertisements and the consequent unfair trade practices that arise is widespread – across sectors, mediums and geographies. DoCA’s partnering with ASCI is an important step in empowering self-regulatory bodies and demonstrating “More Governance – Less Government.”
ASCI chairman Narendra Ambwani added, “We are very happy to have been entrusted with this responsibility by DoCA. GAMA portal will be very consumer friendly as one can track the status of the complaints which he or she registered on this portal.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
