MAM
Dentsu’s psLive Rural bags Gold at RMAI Awards
MUMBAI: psLive Rural, the rural marketing division from the Dentsu Aegis Network, has been conferred with three awards at the 6th edition of Flame Awards, organized by RMAI (Rural Marketing Association of India).
While it won a Gold for the campaign ‘Jaagte Mat Raho’ (client: Cholayil) for the soap brand – Medimix, its work for DuPont’s Coragen brought home a silver (for its Sweetness of Victory campaign) and a bronze metal (for its Kori Se Mulaqat campaign).
Dentsu Aegis Network chairman & CEO South Asia and Posterscope & psLIVE chairman – Asia Pacific Ashish Bhasin said, “It’s great to see psLive Rural perform so well. Rural marketing will become an extremely important area and psLive is expanding its network rapidly to gain leadership in a field that most agencies seem to have vacated.”
Rural Markets, psLive national head Keshav Chandorkar added, “We are proud to receive the honour that was showered on our intellectual properties in the field of rural marketing. We are thankful to our clients for believing and partnering with us. A special thanks to the Jury for believing in our work. We look forward to creating many more such campaigns in the future.”
This year, RMAI received as many as 300 entries from corporate and rural marketing agencies for the Awards. The entries were judged by a jury comprising top level executives.
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
