Brands
Lapcare ropes in actor Manish Paul as brand ambassador
NEW DELHI: Actor and anchor Manish Paul has been appointed brand ambassador for smartphone, tablet and laptop accessories and peripherals brand Lapcare.
The move is part of the company’s overall strategy to reach out to younger customers, tap newer markets and build a solid brand recall in the smartphone and tablet accessories segment.
The actor would be promoting Lapcare and Lapcare Yo! series’ entire range of products including Bluetooth speakers, headsets and powerbanks among others. A national campaign starring Paul will be kicked off in the first week of April across print, digital and various other mediums.
Paul, who starred in the movie Mickey Virus, has a slate of movie launches lined up this year, including the sequel to Tere Bin Laden. As anchor, Paul has hosted India’s Got Talent, Jhalak Dikhla Ja and multiple award shows.
According to Lapcare officials, Paul packs fun, style, and youth appeal; just the right attributes that Lapcare as a brand wants to associate with.
Paul said, “It is indeed a matter of great pleasure to be associated with Lapcare, a brand that is synonymous with innovation, style and functionality. I am a gadget buff and very selective about the products I use .So, when I came across the funky products of Lapcare, I felt they fit my technology related needs, style, and personality very well. I now use them every day for various purposes and really glad with the association.”
Lapcare chief operating officer Sandeep Popli added, “Our association with Manish is a milestone for us and our first major endeavor to grow Lapcare as a national brand in the mobile and tablet accessories market. We wanted someone who embodied youthful zest, has a unique style and most importantly a connect with the masses. Manish fit the bill perfectly for us, as someone who is popular across the country, yet adds a dash of much needed freshness to the campaign. It helps us to break the clutter and position Lapcare as a unique, innovative and stylish brand geared towards the youth. We believe it will be a great association and benefit Lapcare immensely.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
