MAM
SureWaves appoints Swapnil Limje as VP – biz planning and strategy
MUMBAI: Media convergence venture SureWaves has appointed Swapnil Limje as vice president – business planning and strategy.
In his new role, he will drive identification and evaluation of new business opportunities for the company as well as devise sales strategy to tap the full revenue potential of the SureWaves Spot TV Network commensurate with its viewership performance.
SureWaves chief operating officer Mandar Patwardhan said, “We are extremely delighted to have Swapnil on board. He has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We strongly believe that his expertise will strengthen our strategy and will ensure that SureWaves continues to deliver innovations that have a positive impact on the industry.”
Limje added, “I am excited to be a part of SureWaves, which believes in innovation and technology to facilitate advertising solutions to clients across India. SureWaves Spot TV Network has the immense potential for the marketer to squeeze out additional efficiencies as well as address new markets in reaching out to their target audiences. I believe, with my varied experience, I can contribute strongly to the organisation’s business capabilities.”
Limje has over 14 years of experience and capabilities in the areas of strategy, business development, sales and processes. During the course of his career, Limje has been associated with the Radio industry since the inception of private FM radio. He was associated with companies like Radio Mirchi and Zee Media Corporation Ltd.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
