Hollywood
‘Star Wars’ movies available for digital download for first time ever
MUMBAI: As anticipation builds for the December release of Star Wars: The Force Awakens, the first new film in the Star Wars Saga in a decade, The Walt Disney Studios, Lucasfilm Ltd., and 20th Century Fox are gearing up to release The Star Wars Digital Movie Collection.
For the first time ever, all six epic films in the saga, from The Phantom Menace to Return of the Jedi, will be available on Digital HD globally from 10 April.
“Since the debut of the first film nearly 40 years ago, Star Wars has become a worldwide phenomenon with legions of fans from every generation. It’s only fitting that audiences enjoy this legendary Saga and its many fascinating behind-the-scenes stories on a wide variety of platforms, and we’re very excited to finally bring all six films to Digital HD for the first time,” said The Walt Disney Studios president Alan Bergman.
“We’re thrilled that fans will be able to enjoy the Star Wars Saga on their digital devices wherever they go. These films broke new ground in technology, design, sound, and visual effects, and we’ve created some very special bonus material which delves into the Saga’s rich history, including new and never-before-released conversations between legendary Star Wars artists – the masters who helped George bring his iconic universe to life,” added Lucasfilm president Kathleen Kennedy.
With Star Wars: Episodes I-VI available for purchase as a complete digital movie collection and individually, viewers will have the Rebel forces at their beck and call across their favorite devices anywhere – sunbathing at the beach, relaxing in their living room with friends, or waiting to board a flight to Endor (or elsewhere).
Enhancing the movie collection are a host of never-before-seen special features including Star Wars: Discoveries from Inside and insightful Conversations between key contributors from across this celebrated film franchise, plus a curated collection of classic Star Wars extras from each film.
The six movies in the Star Wars saga are: The Phantom Menace, Attack of the Clones, Revenge of the Sith, A New Hope, The Empire Strikes Back and Return of the Jedi.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
