Brands
Y-3 and Real Madrid present their Collaborative Matchwear Collection
Mumbai: Having launched a collaborative travel collection earlier this year, two titans, on and off the pitch, come together once again as Y-3 and Real Madrid present their collaborative Matchwear collection.
In a fusion of elegance and tradition, Y-3 and Real Madrid’s new premium range brings together fashion and the pinnacle of sport. The aesthetic vision centers on a signature rose motif that takes inspiration from the early days of the collaboration between adidas and Yohji Yamamoto, when roses were the graphic of choice and became the iconic signature of the renowned Japanese fashion designer.
The collection itself is highlighted by a purple 4th kit for both the Real Madrid Men’s and Women’s teams, constructed with moisture wicking HEAT.RDY technology to keep players feeling dry while performing on the biggest stage. Story and identity come together in the Matchwear kit through the colors of Real Madrid, where purple is a key shade within the club’s DNA. In addition to the 4th kit, the collection features two goalkeeper kits – one in black and one in orange – as well as a white pre-match selection including a top, a pair of shorts, and an anthem jacket.
From the pitch to the stands, Y-3 has also curated a selection of standout fanwear items, which perfectly encapsulate the label’s savoir-faire, including a T-shirt, a hoodie, a cross body bag, a cap, and a scarf. Alongside the collection, Y-3 and adidas are set to introduce a special edition Predator boot and Goalkeeper gloves.
Helping to bring the collection to life is a continuation of the campaign shot by London-based photographer Gabriel Moses. Featuring present day Real Madrid icons including Naomie Feller, Jude Bellingham, David Alaba, and Misa Rodríguez, the dynamic visuals tell a story of an unmatched sporting legacy, reimagined.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
