iWorld
Rajshri Productions to make OTT debut with Bada Naam Karenge on Sony Liv
MUMBAI: Rajshri Productions and the Barjatya family have regaled us with family-oriented movies for decades now. Whether it was Nadiya ke Paar or Jeevan Mrityu or Maine Pyar Kiya or Hum Aapke Hain Koun or the more recent Uunchai, families flocked to the cinema halls knowing what they were going to get: squeaky-clean-emotional-yet-entertaining- and-very rooted-in-Indian-culture fare.
Now, the production house is set to make its highly anticipated OTT debut with the series Bada Naam Karenge premiering on 7 February on Sony Liv. This heart-warming tale explores themes of love, family, and self-discovery, perfectly timed for the season of romance.
Directed by Palash Vaswani, known for Gullak, and helmed by legendary showrunner Sooraj R. Barjatya, Bada Naam Karenge infuses a modern twist into traditional storytelling, remaining true to Rajshri’s legacy of heartfelt narratives.
The series follows Rishabh and Surbhi, a Gen Z couple navigating their dreams while embracing the warmth of family values. Their journey intertwines love, tradition, and self-identity, aiming to evoke laughter, tears, and introspection.
Showrunner Sooraj R. Barjatya remarked: “Bada Naam Karenge is a labor of love that celebrates family and respect for tradition in a modern world. It bridges generational gaps, showing that Gen Z can be ambitious yet deeply rooted in values.”
Director Palash Vaswani added: “I believe the innocent romance that once graced our screens is missing from modern entertainment. This show aims to revive that beloved genre, offering a family-friendly experience that resonates with all ages.”
The stellar cast includes Ritik Ghanshani, Ayesha Kaduskar, Kanwaljeet Singh, Alka Amin, and Jameel Khan, among others.
Bada Naam Karenge invites viewers to rediscover love and family values, showcasing moments that inspire and uplift.
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ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
