MAM
Abby Awards: Linen Lintas wins grand prix for Dabur Vatika campaign
GOA: Lintas Group’s Linen Lintas won the grand prix at the Abby awards that were held at the 10th edition of Goafest. The agency won the metal in the Direct Campaign using any two form, for Dabur Vatika premium shampoo.
The tagline of the campaign was Brave and Beautiful. The award was handed over to Linen Lintas by ad man Prasoon Joshi.
TBWA Sri Lanka was the only international winner on the second day of the Abby awards.
The radio category saw Contract Advertising and Scarecrow Communications as dominants with 11 and 12 metals respectively. Jury head and Contract Advertising NCD Ashish Chakraborty said, “We had more entries this time, which is an encouraging sign but I must say that as a jury, we were underwhelmed as the surprise quotient was completely missing. The quality of writing was good, production quality was also there but we need to push ourselves more. Internationally there is much better quality of work and we also need to get inspired and improve ourselves.”
The broadcast category jury was led by IBN 18 Network CEO Avinash Kaul. A total of 14 Golds, seven Silvers and five Bronze metals were given away in the category. With four Golds, Colors and Viacom 18 were the most prominent in the category. The quality of work in the category was very good as more Gold metals were bestowed than Bronze and Silver. Big Boss, Code Red and Udann Bindas Play were amongst the winners across various categories.
Print Craft and PR were amongst the other categories for which awards were given to various winners.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
