Rentrak inks TV measurement deal with Gannett Television’s WUSA9

MUMBAI: Rentrak has signed a multi-year TV measurement agreement with WUSA9, the Gannett-owned CBS-affiliate in Washington, D.C.

WUSA9 will utilize Rentrak’s massive and passive measurement currency, including Rentrak’s single-source Advanced Automotive and Political ratings to understand and demonstrate the value and relevance of their audiences to national and local agencies and advertisers.

“Our commitment to working with Rentrak stems from our desire to represent viewing to our advertising customers beyond age demographics and, instead, target the products that our viewers buy,” said WUSA9 president and general manager Mark Burdett.

“Rentrak is very pleased to work with WUSA9 and further expand our television station client base in Washington, D.C.,” added Rentrak EVP of local television Steve Walsh.