MAM
ASCI launches e-learning programme on responsible advertising
MUMBAI: In keeping with ASCI chairman Narendra Ambwani’s 2015 vision of ‘Self-discipline by creators of advertising’, the Advertising Standard Council of India (ASCI) has launched an e-learning training programme for advertisers and communication professionals, at a nominal price.
“We at ASCI are happy to launch this e-learning programme, which has culminated as a result of hard work put in by our team over several months. It is a proactive approach that would enable the creators of advertising to get their advertisements “Right the first time.” There is a direct and tangible business benefit associated with it, as a trained individual would be able to avoid costly reworks of modifying or pulling down of advertisement by adhering to simple dos and don’ts set out in the code,” said Ambwani.
ASCI’s e-learning will offer its modules to all members; non-members, students and other interested individuals. This e-learning programme would be especially useful for students aspiring to make a career in advertising and marketing communication, legal and regulatory professionals by adding a feather in their CV with this additional qualification. ASCI is also offering special discounts to educational institutes. Prominent personalities from the field of advertising like Piyush Pandey, R. Balki and Sam Balsara have participated and lent their support to the e-learning modules.
The e-learning course is designed in several modules, which the users can complete at their own pace within a six month window. Each of these modules consists of engaging multimedia content followed by a quiz.
· Introduction to ASCI (one module)- Advertising Self-regulation and ASCI
· ASCI advertising Codes (four modules)- Truthful and honest representation, non-offensive to public, against harmful products/situations and fair in competition
· ASCI category guidelines (four modules)- Brand Extension, Food and Beverages, Educational Institutions and Automotive vehicles
· ASCI processes (four modules)- Supers, Complaints Registrations and Monitoring, Complaint processing and ASCI Membership
On successful completion, the user is awarded with a certificate.
Being an online platform, the programme will be accessible to everyone from anywhere at any time.
Yahoo India Advertising Operations director Vishwas Govindarajan became the first industry professional to enroll for the e-learning programme and bagged the ASCI e-learning certificate.
“This is the era of digital technology where advertising bombards every available space. In such an extremely versatile and dynamic medium, self-regulation plays a vital role. If the ad content falls below the regulatory standard set for advertising, it may result in irreparable damage, both to the brand and the company. ASCI e-learning programme is a “Must have” tool for every advertising professional,” said Govindarajan.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
