MAM
Dentsu Aegis Network to acquire Forbes Consulting Group
MUMBAI: Dentsu Aegis Network Ltd. has acquired US-based full-service consumer insight firm Forbes Consulting Group.
Forbes Consulting Group, which has strengths in the neuroscience domain, was founded in 1985 and specializes in both quantitative and qualitative research and analysis, providing consulting services based on its own research methods, data analysis, and consumer insights.
The company has an established reputation for providing insights into what emotional motivations drive the purchasing behaviour of consumers. The MindSight analytic tool that CEO David Forbes introduced in academic journals in 2011 has earned high praise from many leading companies.
The MindSight tool uses groundbreaking non-cognitive techniques to identify the underlying and often unconscious motivations that govern consumer behaviour and to measure the extent to which a brand’s communications and customer experience are activating these motivations.
The Dentsu Group has to date provided market research services to clients in the US through its marketing strategy consultancy Copernicus. Post-acquisition, Forbes Consulting Group will become part of Copernicus and Forbes will be appointed to the position of its chief innovation officer. The addition of new services and capabilities to Copernicus will enable the provision of enhanced value-added solutions to Dentsu Group clients.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
