Brands
PVR opens three-screen multiplex in Bokaro
MUMBAI: Multiplex chain PVR has opened a three-screen multiplex in Jharkhand’s Bokaro city.
The multiplex is at the Bokaro Mall and is enabled with state of art technology, 3D technology with 7.1, 3D enabled and a wide range of F&B. It became operational from 17 April, 2015.
With the opening of this multiplex, PVR’s total screens count has gone up to 471 screens at 106 locations across 45 cities in 15 States and 1 Union Territory.
At present PVR boasts of being India’s largest cinema chain.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
