GECs
Big Magic brings more madness & comedy presents ‘Total Nadaniyaan’
MUMBAI:Big Magic revamps its popular come dy caper Uff! Yeh Nadaniyaan. Renamed as Total Nadaniyaan, this will begin on 27 April at 9:30 pm bringing in fresh characters, more madness and over the top comedy. Retaining the popular faces as Upasana Singh, Gaurav Sharma the show promises new characters with an engaging new storyline.
Total Nadaniyaan is set in the backdrop of Punjab will revolve around a righteous mother Tarawanti, her younger son Pappu who is a wannabe actor & teleshopping entrepreneur married to Canada return wife Jassi who is dumb yet solves the most complex problems with her simple and unfiltered take on things. The show will also introduce Jassi’s twin brother who shares the same name.
Viewers will be entertained with a heavy dose of humour as war between Pappu and Jassi the brother in law; as Jassi becomes immensely popular. The Pug Ghungroo can only talk to Pappu and speak his mind out and has a point of view on every situation which makes it funny thus adding uniqueness and freshness to the show.
Talking about the changes and more comedy, Reliance Broadcast Networkcreative director Paritosh Painter said, “At Big Magic, we strive to offer content that is only fresh and full of over the top comedy. Total Nadaniyaan, will bring in a sense of absolute LOL comedy followed by quirky characters represented by the madness of each character. Seeing the popularity of Uff! Yeh Nadaniyaan, we are confident of its acceptance in its current planned form.”
Says Reliance Broadcast Networkchief strategy officer Sunil Kumaran said, “We believe comedy is emerging as a very relevant genre and we as RBNL shall be tapping into it more extensively across our TV and Radio media platforms. BIG MAGIC as a channel promise is to refresh, rejuvenate audience and this new show relaunch is a step in that direction – poised towards the objective of creating an ultimate comedy destination.”
Additionally, BIG MAGIC aiming at building highoctane recall and popularity is promoting the show heavily on numerous radio stations apart from leveraging the popularity of their own BIG FM network. The channel, to garner maximum visibility is generating excitement through engaging content across social media platforms.
Ensuring ribtickling humor and sidesplitting comedy, the new season will endeavor to cater content for family entertainment, giving them the perfect doze of laughter and leisure.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
