GECs
White Horse readies new Kannada shows for Kasthuri TV
BENGALURU: As a part of its programming revamp, White Horse Network Services, which manages the operations of the Kannada GEC Kasthuri TV, has launched two new shows for the channel. Additionally, two more shows are also in the pipeline.
The two 30 minutes soaps Nee Hacchida Kumkuma and Prema Pallavi will be aired during the primetime slot of 7 – 8 pm. The shows will run daily Monday to Friday starting 27 April, 2015. On the other hand, Kitchen Kamaal and Ganda Hendathi are also slated to launch soon.
The first soap Nee Hacchida Kumkuma intends to show the importance of moral values in one’s life. The soap features around Mrudula – a girl with principles and Aishwarya, a girl with no moral values and Samay – Mrudula’s love interest, a man whose ambition is social welfare.
The second show Prema Pallavi features four main characters Suryakanthi, Chandrakanthi, Shalwa and Parashara. It showcases the twisted love story between them. Rekha Rani is the writer, director, producer for the show and also has the additional responsibilities for story, screenplay and dialogues.
A source from Kasthuri TV tells Indiantelevision.com that so far 15 episodes of both the soaps have been canned. Depending upon the popularity of the shows, 250 plus episodes could be the way ahead.
Each episode is about 21 minutes long, the rest of the time being utilised for promos and advertisements. “We have brands from big companies like HUL, Procter & Gamble, Tata Sky and Colgate on board as advertisers. However, we have not have taken on title or anchor sponsors, though a couple of brands have evinced interest. We will wait for the shows to pick up momentum in ratings and then take in sponsors,” the source further revealed.
Elaborating the programming changes that the company has made and plans to make in the near future, White Horse CEO and managing director P Kailasam said, “Along with these new soaps, we have planned to give viewers delightful experience of cooking an exquisite range of international and authentic food from all over the world. A show not only for food lovers but also learners – Kitchen Kamaal. With regards to our rich culture and family values, we have The show will be anchored by Naveen Krishna along with Mahalakshmi. Ganda Hendathi will be catering to the participants from districts all over Karnataka.”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
