MAM
Maxus strengthen top brass; Priti Murthy upped as chief strategy officer
MUMBAI: Global communications consultancy firm Maxus has promoted Priti Murthy as chief strategy officer in order to strengthen its top brass.
Maxus managing director Kartik Sharma said, “Over the years Priti Murthy has built a strong insights team across offices who are working tirelessly to raise the bar. Priti’s contribution to the business is exemplary and the 2014 award wins for data, research and analytic across forums is a testimony of great work being done by team Insights across clients under her leadership. One can definitely expect very interesting breakthrough initiatives from Priti and her team very soon. A proven leader she will be leading and constructing quite a few cutting edge engagement initiatives for us.”
In her new role, Murthy will be working towards building the Maxus product focusing on Insights, effectiveness and behavior change projects through Moribus, its behavioral science unit for delivering client delight. Additionally she will also be working closely with the Maxus APAC regional planning team in developing new methods and techniques for strengthening our communications planning offering.
Murthy added, “I am delighted to come on board as the chief strategy officer at Maxus. I am sure my new role will further broaden the horizon for me. I am excited to bring alive the trinity – data, digital and content. My focus will be to use the right consumer data, to come up with solutions that will deliver for our strong portfolio of clients and take the solutions to the next level with strategic and creative programmes that go beyond just traditional platforms and to blend content and creativity at the heart of our delivery. In the innovative span of time that I’ve worked here, I have got an encouraging glimpse of a very positive working atmosphere. My focus will be I look forward towards another thrilling round at Maxus.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
