MAM
DHL Express India extends Mumbai Indians partnership for fourth consecutive year
Mumbai: DHL Express, an international express service provider, has announced the extension of its partnership with the Mumbai Indians. This marks the fourth consecutive year of this partnership. Continuing as the principal sponsor and official logistics service provider, DHL Express reaffirms its commitment to supporting the Mumbai Indians in their cricket endeavors.
Emphasising the uniqueness of this longstanding cricket partnership, DHL Express Sr VP South Asia R.S. Subramanian stated, ”DHL Express is proud to continue the partnership with Mumbai Indians for the fourth year now. Mumbai Indians’ approach aligns well with DHL’s core values of delivering excellence with speed, passion, teamwork, and a can-do attitude. Our partnership with the Mumbai Indians reflects our commitment to being the team behind the team, delivering success on the cricket field and in the business world.”
In the fourth year of the partnership, DHL Express and Mumbai Indians reunited again for the Six for a Cause campaign. This season DHL Express will plant six trees for every six hit by the Mumbai Indians during the IPL season. DHL Express reaffirms its commitment to the environment by partnering with its GoGreen NGOs – SankalpTaru Foundation & Sashakt Foundation – for the cause.
DHL Express India VP, sales and marketing Sandeep Juneja highlighted the convergence of sports and entertainment in T20 cricket in India. He said, “Globally, DHL Express sponsors a wide range of sports, showcasing our ability to connect with audiences and highlighting our commitment as the team behind the teams. In India, we’re excited to engage with fans through a sport that unites the nation – cricket. Being five-time winners with unrivaled popularity and with an eye for excellence, Mumbai Indians perfectly embody DHL’s commitment to delivering success. The extension of our partnership for the fourth year, is a testament to the ‘hat-trick’ we have achieved over the last three years.”
Commenting on the partnership, a Mumbai Indians spokesperson said, ‘We are thrilled and honored with our partnership with DHL Express across our teams, underscoring the remarkable growth journey of both entities. This alliance is a testament to our brand’s mutual trust, shared values, and partnership. We are dedicated to harnessing our combined strengths to deliver unparalleled experiences for our fans and stakeholders worldwide.”
Additionally, DHL Express has expanded its support to the Mumbai Indians family, by partnering MI Cape Town and the Mumbai Indians Women’s Team in 2024. This multi-faceted collaboration underlines DHL Express’s commitment to engaging with diverse segments of the cricketing community to amplify its brand presence.
As part of the marketing initiatives, DHL Express will connect with customers and fans through high-octane campaigns such as ThatsMyGame, Thoda Love Thoda Roast, Ghar se Celebration as well as tri-city meet and greets in Ahmedabad, Chennai and Delhi.
DHL Express, known for its support of global sports events, including the HSBC World Rugby Sevens Series, ESL One, MotoGP, Formula E, and Formula 1, continues to demonstrate its commitment to sports partnerships that resonate with a diverse and enthusiastic audience.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
