MAM
Cannes Lions launches Cannes Chimera competition
MUMBAI: The Cannes Lions International Festival of Creativity has launched the fifth Cannes Chimera Competition, an initiative to engage the global creative industry in building public awareness and support for solutions to critical global development problems.
This year, the brief for the Cannes Chimera Competition calls for the development of a one-time brand activation that will attract massive public attention to the growing Global Citizen platform, and result in a surge of sign ups to the campaign, through email capture and Facebook.
Global Citizen, which recently launched its “Unlock your power” campaign to expand its global community, will create the largest, most effective platform in the world for people to share, communicate and take action on issues affecting the world’s poorest. Supported by major NGOs in the development space and a diverse group of corporate partners, it provides new ways for people to understand and follow issues they care about – from gender equality or health to water and sanitation.
Through content, campaigns, and events such as concerts and rallies, Global Citizen gives people a simple and easy way to use their voice to support global change. It builds on people’s desire for connection and their passion to do good, and shows them how their actions make a difference for people around the world.
“Being able to engage the global communications industry to lend their creativity to a campaign as worthwhile as Global Citizen is very special for us. It’s an innovative and large-scale project with an incredible ambition: to turn millions of us into global citizens that are willing to take action to help people living in the world’s poorest countries build a better life for themselves,” said Lions Festivals CEO Philip Thomas.
“We know there are millions of people out there who are willing to support global development issues, but they don’t know how to, or where to start. Global Citizen provides a forum where people can unlock their social power to take action on these critical issues, but we need creative ways to build awareness of the platform. We’re thrilled by the opportunity to partner with the Cannes Lions community to share this opportunity with the world,” added The Global Poverty Project CEO Hugh Evans.
The competition is free to enter and consists of filling out a one-page submission form. Open from 30 April, it closes on 27 May. A maximum of three winners will be chosen from the pool of entries, each receiving a contract for a maximum of $150,000 to make their winning activation a reality. All activations must then be executed between July and September 2015.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
