Applications
ThinkAnalytics launches ThinkFAST Solution at NAB Show 2024
Mumbai: ThinkAnalytics, the world leader in Al-based TV content discovery, viewer data insights, and targeted advertising will be exhibiting at NAB Show 2024 with the latest product developments for cross-platform targeted/contextual advertising, content discovery, and viewer data insights. Demonstrations on the ThinkAnalytics booth in West Hall of the LVCC (booth W1313) and on the AWS booth (booth W1701) include ThinkFAST, a new innovative AI-powered content scheduling FAST channel solution for content rights holders to reduce time to curate content for channels, drive higher audience engagement and reduce churn.
ThinkAnalytics will also be showcasing existing solutions to help content platforms, publishers and advertisers covering:
Personalised content discovery: Helping content owners increase content engagement with deeper personalisation and recommendations reducing churn and driving higher audience value.
Generative AI: Pioneering the next wave of innovation with ThinkAnalytics’ GenAI powered conversational voice and chatbot for content discovery and audience engagement.
Targeted/Contextual Advertising: Transforming customer first-party data into real-time audience segments at scale with advanced addressability and household composition insights.
Think360, ThinkAnalytics’ customer engagement platform, will be showcased throughout the West Hall on the ThinkAnalytics stand and the AWS stand. This solution has been integrated by the UK’s Channel 4, enabling content recommendations to be tailored to each user’s viewing tastes and preferences on and off platform. Channel 4 uses Think360’s insights to deliver relevant and personalized recommendations and increase streaming growth and subscriber loyalty.
“As the industry looks for new ways to address challenges in growing its user base and reducing churn, we are accelerating innovation by working with some of the biggest brands to pioneer new ways of using GenAI that increase engagement with viewers, even unregistered users. We are excited to showcase our solutions for streaming platforms, content rights holders and broadcasters at NAB Show once again,” said ThinkAnalytics CEO Marc Aldrich. “Our unique products bring innovative solutions to reduce churn on streaming services, to build FAST channels from content libraries, and for the development of targeted TV advertising.”
Marc Aldrich will be speaking at the Devoncroft Executive Summit co-located with NAB Show on Saturday, 13 April. He’ll be participating in the panel “The Technology Supplier C-Suite: Strategies for an Evolving Market” at 1:40 pm. Tickets for the Devoncroft Executive Summit are available for purchase through the NAB Show website through the “Conferences & Programs” section of the pass options.
To book a meeting with ThinkAnalytics at NAB Show 2024, click here.
Applications
Canva acquires animation and AI startups Cavalry and MangoAI
The deals strengthen Canva’s push into enterprise and AI-led design workflows
AUSTRALIA: Global visual communication platform Canva has stepped up its acquisition drive, buying UK-based 2D animation platform Cavalry and US-based AI startup MangoAI to deepen its AI-powered creative stack.
Cavalry, whose tools are used by brands including Amazon, Meta, Google and Netflix, will strengthen Canva’s motion design capabilities. The deal builds on Canva’s 2024 acquisition of Affinity, which has crossed four million downloads since launch. With Cavalry, Canva now counts seven Europe-based acquisitions, underscoring its global expansion strategy.
MangoAI, an early-stage startup focused on video advertising optimisation, will integrate its reinforcement learning systems into Canva AI. The move aims to enable brands to generate personalised marketing content in real time, cutting production cycles while improving campaign performance. MangoAI co-founder Vinith Misra will join Canva as reinforcement learning lead in its research lab.
Canva co-founder and chief operating officer Cliff Obrecht said the acquisitions reflect the company’s ambition to make professional-grade creative tools more accessible without sidelining human creativity. The goal, he said, is to bring everything from vector to motion design into a single, integrated suite.
The company now reports 265 million active users, including 31 million paid subscribers, and $4 billion in annualised revenue, up 36 per cent year on year. The latest buys further position Canva against rivals such as Adobe and Apple’s Creator Studio as it pushes deeper into enterprise workflows.
Canva head of pro design marketing Liam Fisher, said AI is intended to act as a creative assistant rather than a replacement, reinforcing the primacy of craft and individual design judgement.
