MAM
Kyoorius launches website, speaker lineup for MELT:2015
MUMBAI: Kyoorius has launched readytomelt.com, a dedicated website for its upcoming festival, MELT: 2015. The site boasts a full lineup of speakers from all over the world, spanning a variety of events throughout the two days.
MELT 2015 is a two-day festival of creativity for the advertising, marketing, media, digital and emerging technologies, developed by Kyoorius in partnership with Zee, GroupM and D&AD. Each day offers a variety of formats, including conferences, installations, seminars and workshops, which will take place simultaneously at Nehru Centre and DOME @ NSCI, SVP Stadium in Mumbai.
The first day of MELT:2015 on 21 May will feature HT Osmosis, a creative conference curated for advertising and creative professionals. Speakers include The Future Laboratory founder Chris Sanderson, 72andSunny lead creative Dylan Berg, The Social Brand founder Huib van Bockel and Creative Social founder Daniele Fiandaca.
Zee Mindspace, a day-long conference on 22 May, has been developed specifically for marketing and media professionals. Speakers include Havas Media head of strategy and innovation Tom Goodwin, Mashable chief strategy officer Adam Ostrow, WPP CEO Sir Martin Sorrell and Twitter SE Asia/India/MENA managing director Parminder Singh.
A series of workshops and seminars will be conducted across the two days on topics such as mobile marketing, digital strategy, brand experiences, branded content, prototyping ideas, sonic branding, youth marketing, and photography, by the likes of D&AD, The Partners, FITCH, Getty Images, Mindshare, Metalworks, Kinetic, Happy Finish, and more.
‘Future Tense’ is another series of seminars focusing on emerging trends and innovations in technology, media and digital. Topics to be explored will include wearable technology, digital storytelling, augmented reality, big data and social media.
Kyoorius founder CEO Rajesh Kejriwal said, “MELT has been conceptualized to help advertising, media, digital and marketing professionals learn – through lectures, discussions, case studies and workshops – how to marry their inherent skills and talent with emerging technologies.”
“Most importantly, MELT recognises that each of us is different. We have different tastes, needs, wants and skills. As a consequence, all of us may not be interested in the same speaker or the same demo or the same workshop. MELT will see multiple sessions in progress at the same time. Hopefully, one will always find something that both informs and stimulates,” he added.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
