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Dentsu Marcom bags creative mandate of Honda’s Jazz
MUMBAI: Following a multi-agency pitch, Dentsu Marcom has won the creative mandate of Honda Cars India’s (HCIL) new hatchback Jazz.
Dentsu Marcom, Delhi executive vice president and branch head Harjot Narang said, “It is both prestigious and challenging to be chosen to partner a global success story like the Jazz. HCIL has achieved the excellence in engineering that Honda is known for world over and Dentsu now has the opportunity to create communication for this brand that we believe will fuel the success of Jazz in the Indian market.”
Honda Cars India senior vice president sales and marketing Jnaneswar Sen added, “At this juncture, we needed a partner who understood our business and brand objectives and Dentsu Marcom clearly demonstrated that with a very clear approach, that aimed at creating an exciting premise for the new Jazz. I am confident this partnership will create standout communication.”
The agency has been mandated to create a “unique and differentiated positioning for the new Jazz in the midst of well-entrenched competition.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
