GECs
Big Magic launches short format ‘Big Googly’
MUMBAI: To up the entertainment quotient, Big Magic has launched an innovation within its programming and content that goes with its character to have funny and unpredictable elements within the channel.
Titled Big Googly, it is a topical short format with refreshing comical scripts for two minutes. The format went live starting 4 May.
Keeping in mind the nature of the fillers each capsule will last for two minutes and will be played throughout the day. The best comical interstitial will be featured at the beginning of the shows to ensure that the laughter riot continues.
Big Googly has ace comedians Ali Asgar and VIP as its lead protagonists to be supported by other Big Magic comedy characters such as Kiku Sharda, Mantra, Upasana Singh and more.
With a focus on serving wholesome entertainment for the entire family, Asgar and VIP will cover situational and topical issues, disguised as famous personalities from Bollywood, politics, sports and so on. Some of the episodes will feature iconic characters from the channel’s shows like Narad Muni.
Reliance Broadcast Network (RBNL) network creative director Paritosh Painter said, “Big Magic believes in bringing refreshing content and with Big Googly we want to look beyond the traditional sitcom space along with creating a niche position for ourselves as the ultimate comedy destination. In the coming few months, we shall have various such innovative and unique formats which will have element of surprise, fun and thus instantly connect with our viewers as a result of their topicality.”
The show launch will be supported by a multi-media marketing campaign.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
