Brands
Cruise through the urban nightscapes with Casio’s Edifice Nighttime Drive series
Mumbai: Casio, the renowned innovator in timepiece technology, proudly announces the latest evolution of its acclaimed Edifice series. Rooted in the dynamic realm of motorsports, the EDIFICE line epitomizes the brand’s core ethos: “Speed and Intelligence”. Each timepiece encapsulates the relentless pursuit of excellence, mirroring the adrenaline-charged essence of high-speed racing. From sleek designs to cutting-edge functionalities, the Edifice series embodies the perfect harmony between speed and intellect, symbolizing Casio’s unwavering commitment to pushing boundaries and redefining horological standards.
The latest range, Nighttime Drive series embodies a sleek design that mirrors the sleek lines of high-performance racing machines and cutting-edge features engineered to meet the demands of the modern urban adventurer. Tailored for the modern auto-enthusiast, the timepieces in this collection capture the essence of cruising through darkened roadways under the glow of streetlights, epitomizing the allure of nighttime driving.
The Nighttime Drive Series features two spectacular timepieces: ECB-2000NP-1A and ECB-40NP-1A that are inspired by the mesmerizing ambiance of nighttime city drives and offer a perfect blend of style, innovation, and functionality, making it a must-have accessory for every auto enthusiast. The two timepieces are crafted with blue ion plating and titanium carbide coating. The watch bezels exude a brilliant shine that perfectly complement the sleek silhouette of the watch and features a mesmerizing two-color gradation. This innovative design, a first for EDIFICE, exudes sophistication and elegance, perfectly complementing the modern urban lifestyle.
The ECB-2000NP-1A timepiece boasts a distinctive design that mirrors the captivating hues of the night sky and urban lights. The bezel features a unique two-color gradation process, transitioning from a deep blue ion plating to a mesmerizing yellow-gold, reminiscent of the city lights at dusk. Priced at Rs 23,995/-, the ECB-2000NP-1A features Tough Solar technology, world time, a stopwatch, a countdown timer, and multiple alarms, ensuring reliable performance.
Another stellar addition to the Nighttime Drive Series, the ECB-40NP-1A is crafted with blue ion plating and titanium carbide coating. The timepiece is modeled on the configuration of a formula car suspension and boasts a lightweight carbon fiber-reinforced resin case, ensuring optimal comfort and durability for everyday wear. The bezel features a mesmerizing two-color gradation, reminiscent of the night sky above and the glow of city lights below. Priced at Rs 16,995/-, the ECB- 40NP makes for a stylish accessory off-track.
The Edifice Nighttime Drive series is up for grabs across Casio India stores and offline and online retail partners across the country.
Customers can also grab these exclusive timepieces online at:
https://www.casio.com/in/watches/edifice/product.ECB-2000NP-1A/
https://www.casio.com/in/watches/edifice/product.ECB-40NP-1A/
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
