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What Are You Saying (W.A.Y.S.) retains the digital mandate for Retailers Association of India
Mumbai: W.A.Y.S. the creative brand solutions-driven, integrated marketing agency has retained the digital mandate for the Retailers Association of India (RAI). RAI has been associated with W.A.Y.S. since 2020 and they now enter in their fourth consecutive year of partnership.
As part of the mandate, the agency will continue to handle the company’s social media presence across platforms like LinkedIn, Instagram, Twitter and Facebook. They will enhance the IP promotions on digital and offline and continue to help the brand in strengthening their online community.
Dr Hitesh Bhatt from RAI said, “Our partnership with W.A.Y.S. has been very fruitful and we are glad to extend our collaboration with them. The creative output from the team has been phenomenal. For us digital platforms have been growing massively and we require partners who bring in agility and an always-winning attitude to the table. We are glad to find the right fit in W.A.Y.S. and we look forward to our association with them.
Sharing her views on the association W.A.Y.S. co-founder and head of business growth Radhika Varma said, “RAI has been one of our oldest clients and working with them has been a great learning experience. We are glad that RAI has shown confidence in our ability to deliver results across this long-standing relation. Long-term partnerships like these help us create larger impact and work aggressively towards the larger mission of the organisation.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
