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Digital India fails to impact growth of broadband subscribers

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NEW DELHI: At a time when the government is working on programmes like Digital India, there has been an increase of a meager 1.88 per cent in the number of broadband subscribers between February and March this year.

 

According to a Telecom Regulatory Authority of India (TRAI) report, the number rose from 97.37 million at the end of February to 99.20 million.

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As in previous months, the largest increase was in the mobile devices users (phones and dongles) segment from 81.48 million to 83.24 million, showing an increase of 2.17 per cent.

 

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The increase in fixed wire subscribers (Wi-Fi, Wi-Max, Point to Point Radio and VSAT) was from 440,000 to a little above that figure. The rise in wired subscribers was from 15.45 million to 15.45 million to 15.52 million.

 

The top five service providers constituted 83.39 per cent market share of total broadband subscribers at the end of March. These service providers were Bharti Airtel (22.01 million), Vodafone (19.37 million), BSNL (18.88 million), Idea Cellular Ltd (14.52 million) and Reliance Communications Group (7.94 million).

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Some wireless service providers exclude incidental data users from their subscriber base, based on minimum usage decided by them.

 

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As on 31 March, the top five Wired Broadband Service providers were BSNL (9.96 million), Bharti Airtel (1.43 million), MTNL (1.14 million), Atria Convergence Technologies (0.67 million) and YOU Broadband (0.44 million).

 

The top five Wireless Broadband Service providers were Bharti Airtel (20.58 million), Vodafone (19.37 million), Idea Cellular (14.52 million), BSNL (8.92 million) and Reliance Communications Group (7.83 million).

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Broadband

ACT Fibernet elevates Aditya Singh to chief customer experience officer

Former senior vp to drive service, retention and delivery revamp

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BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.

Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.

The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.

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Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.

In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.

The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.

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