MAM
Cleartrip appoints Tavleen Bhatia as chief marketing & revenue officer
Mumbai: Cleartrip, a Flipkart company, announces the appointment of Tavleen Bhatia as its new chief marketing & revenue officer (CMRO), effective 1 April 2024. Tavleen brings a wealth of experience and a proven track record of driving growth and innovation in e-commerce. As CMRO, she will spearhead brand and performance marketing initiatives, as well as drive the central planning and growth charter at Cleartrip.
Tavleen joins Cleartrip from Flipkart, where she was the head of growth, marketing & monetisation for Flipkart Mobiles. With 15 plus years of experience in strategic marketing and revenue generation, Tavleen has held various leadership roles in leading brands including Lakme, Dove, Sunsilk in Unilever.
Speaking on her appointment, chief business officer Prahlad Krishnamurthi stated, “We are delighted to welcome Tavleen to the Cleartrip family. Her ability to drive innovation and versatile experience make her ideal to propel Cleartrip into its next phase of growth. Her proven ability to scale core categories and pioneer new initiatives aligns perfectly with Cleartrip’s vision, and will add tremendous value to our teams.”
Commenting on the occasion, Cleartrip CMRO Tavleen Bhatia stated, “I am thrilled to embark on this journey with Cleartrip, a brand synonymous with innovation and customer-centricity. With a career rooted in building categories and decoding consumer behaviour, I am eager to bring my experience and collaborate with the talented team here to amplify our impact on the travel landscape. I look forward to a new chapter with Cleartrip and elevate our position as a Challenger Brand.”
In conjunction with this transition, chief marketing officer Kunal Dubey has decided to step down to pursue new opportunities. During his tenure, Kunal was instrumental in steering Cleartrip’s marketing initiatives leaving behind a legacy of innovative campaigns and strategic vision.
Cleartrip remains committed to its mission of providing seamless travel experiences and looks forward to the continued support of its customers and partners as it enters this new chapter.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
