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Eros International looks to back content driven cinema

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NEW DELHI: Eros International’s Krishika Lulla, who is the producer of Tanu Weds Manu Returns, has always had an eye for content driven cinema. Lulla is bullish on supporting strong scripts irrespective of the cast.

 

At a press meet to promote Tanu Weds Manu Returns, Lulla said that Eros International has always backed projects with genres ranging from rom-com to a slice of life, romance drama, and dark thriller.

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Lulla is hopeful that the movie will entertain audiences across the country.

 

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The film, which releases on 22 May, stars Kangana Ranaut and R. Madhavan in the main lead. Directed by Aanand L Rai, the film also stars Jimmy Shergill.

 

Lulla added, “Content is king and as a producer I strongly believe the audience is ready for a variety of cinema that caters to different sensibilities. Keeping that in mind, I’m confident Tanu Weds Manu Returns will do everything it has set out to and is a genuine film with a heart and a soul that will stay with audiences much after its release.”

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Hindi

Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation

Almighty Motion Picture taps Karan Vyas to script Marico story

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MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.

Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.

At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.

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The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.

The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.

Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.

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With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger

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