Applications
MixRadio rolls out music streaming service on all mobile platforms in APAC
MUMBAI: MixRadio is planning to roll-out its music streaming service to Asian consumers by expanding across Android and IOS platforms. The company has also inked a new partnership with HTC.
Known for its ease-of-use and highly personalized music streaming service, the free MixRadio app can now be downloaded from app stores in India, Singapore, Malaysia, Indonesia, Thailand and Vietnam.
Previously owned by Microsoft and Nokia and available only on Windows Phone, MixRadio’s recent acquisition by mobile messaging service, LINE, enabled it to launch on Android and iOS platforms. The co-marketing opportunities with LINE presented to MixRadio through the partnership will help drive growth in the Asia Pacific region.
Speaking at Music Matters in Singapore, MixRadio vice president for APAC Jamie Robertson said, “We’re excited to be bringing our personalized and easy-to-use music streaming service to a huge new audience in the Asia Pacific region. For many people this will be the first time they have been able to experience MixRadio. We’re confident they will love the simplicity of the experience, the quality of the personalization we deliver as well as the offline mode which is a unique offering in our industry that lets you take your music anywhere and avoid high data charges.”
We are already available in 31 countries and have been developing and improving our personalized music offering over many years, meaning we combine the benefits of having a heritage in the space with the excitement of launching a new product. We will also continue to deliver a great service to existing users on Windows Phone.”
In its new co-marketing partnership with HTC, MixRadio will exclusively provide music updates for HTC’s BlinkFeed, providing personalized music news tailored to the users’ music tastes.
HTC EMEA president Phil Blair said, “HTC is a pioneer in providing top quality audio experiences via mobile. We were the first smartphone company to combine dual stereo speakers, a finely tuned sound profile and Dolby decoding technology to deliver an end-to-end multi-channel audio solution, HTC BoomSound. The MixRadio partnership is the latest example of HTC investing in delivering rich audio experiences, helping us bring completely personal and relevant music news to our users, so they never miss out on the latest releases and mixes of the music they love.”
MixRadio also offers thousands of curated mixes created by a global team of music experts, and by international stars. Unlike many free music streaming services, MixRadio lets users listen to offline mixes on the move.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
