Brands
FY-2015: Britannia marketing spends up 8%
BENGALURU: Britannia Industries Limited spent eight per cent more towards Advertisement and Sales Promotion (ASP) in FY-2015 at Rs 651.70 crore (8.3 per cent of Net total Income from Operations or TIO) versus Rs 603.65 crore (8.7 per cent of TIO) in FY-2014.
The company’s ASP in Q4-2015 (quarter ended 31 March, 2015, current quarter) at Rs 202.89 crore (9.8 per cent of TIO) was 33.8 per cent more than the Rs 146.19 crore (8.1 per cent of TIO) in Q4-2014 and was 21.6 per cent more than the Rs 166.90 crore (8.2 per cent of TIO) in the immediate trailing quarter.
Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore
In FY-2015, Britannia’s TIO increased 13.7 per cent to Rs 7858.42 crore as compared to the Rs 6912.71 crore in FY-2014. Please refer to Fig 1 below. Over the 12 quarter period starting Q1-2013 until the current quarter, Britannia TIO was the highest in Q4-2015 at Rs 2063.64 crore. TIO in the current quarter was 13.9 per cent more than the Rs 1812.44 crorein Q4-2014 and 1.5 per cent more than the Rs 2033.28 crore in the trailing quarter.
The broken grey trend line indicates that the company’s TIO has a linear increasing trend and intercepts Q4-2015 ordinate at Rs 2054.976 crore as compared to the TIO of Rs 2063.64 crore actually achieved by Britannia.
During the period under consideration in this report, Britannia’s ASP in the current quarter was the highest, both in terms of absolute rupees as well as in terms of percentage of TIO. The lowest ASP in absolute rupees was in Q1-2013 at Rs 112.96 crore (8.3 per cent of TIO), while in terms of percentage of TIO, it was 7.3 per cent (Rs 143.48 crore) in Q2-2015.
The maroon and the blue broken trend lines indicate a linear increasing trend for ASP in absolute rupees as well as percentage of TIO. The slope of the maroon broken trend line indicates an intercept at the Q4-2015 ordinate at 8.46 per cent as compared to the 9.8 per cent of TIO actually spent by Britannia. The slope of blue broken trend line indicates an intercept at Q4-2015 of Rs 173.4448 crores, the company actually spent Rs 202.89 crore.
In FY-2015, Britannia reported PAT of Rs 688.64 crore (8.8 per cent of TIO), which was 74.2 per cent more than the Rs 395.35 crore (5.7 per cent of TIO) in FY-2014.
Please refer to Fig 2 below. Britannia’s PAT in Q4-2015 at Rs 167.25 crore (8.1 per cent of TIO) increased 55.4 per cent as compared to the Rs 100.32 crore (5.6 per cent of TIO) in Q4-2014 and was 21.9 per cent more than the Rs 137.22 crore in the immediate trailing quarter. During the period under consideration in this report, the company’s PAT shows a linear increasing trend both in absolute rupees as was well as in terms of percentage of TIO.
In August 2014, Indiantelevision.com had indicated that Britannia Industries PAT in Q2-2015 would probably be a new record. During the 12 quarter period under consideration, the company’s PAT in Q2-2015 was indeed the highest recorded by the company, both in terms of absolute rupees as well as in terms of PAT as percentage of TIO at Rs 270.46 crore and 13.7 per cent of TIO.
The lowest PAT reported by the company in absolute rupees as well as in terms of percentage of TIO was in Q1-2013 at Rs 46.48 crore and 3.4 per cent of TIO.
However, based on the trends during the period under consideration in this report, the slope of the red broken trend line indicates its intercept on the Q4-2015 ordinate as 9.11 per cent of TIO as opposed to the 8.1 per cent actually achieved by the company. In absolute rupees, the slope of the purple broken trend line indicates its interception of the Q4-2015 ordinate as Rs 182.261 crore as compared to the PAT of Rs 167.25 crore achieved by the company.
The board of directors of the company have recommended a dividend of 800 per cent (Rs 16 per equity share having face value of Rs 2 each) for FY-2015.
Brands
Reliance Consumer Products partners with Fazer for premium chocolates in India
MoU signed during Finnish President’s visit to leverage RCPL’s distribution for Fazer brands.
MUMBAI: Reliance just added Finnish chocolate to its sweet spot because when the land of saunas meets the land of spices, the result is a premium bar that melts borders. Reliance Consumer Products Limited (RCPL) has signed a memorandum of understanding with Finnish food company Fazer to manufacture, market and distribute Fazer’s premium branded chocolates across India. The agreement was formalised during Finnish President Alexander Stubb’s state visit to India on 7 March 2026.
The long-term strategic partnership combines Fazer’s heritage recipes, quality standards and global chocolate expertise with RCPL’s massive distribution network reaching nearly three million retail outlets nationwide. The collaboration aims to introduce Fazer’s well-known premium products to Indian consumers while strengthening business ties between the two nations.
Reliance Consumer Products Limited director T. Krishnakumar said, “By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience.”
Fazer president and CEO Christoph Vitzthum added, “With RCPL handling commercialisation and distribution in India, we can establish a premium position in the chocolate market and create a foundation for a broader nationwide rollout.”
Since its launch in 2022, RCPL has steadily expanded in the confectionery segment by reviving legacy Indian brands such as Ravalgaon, Toffeeman, Pan Pasand and Lotus Chocolate Company. Fazer, a major player in the Nordics, Baltics, Poland and China with exports to over 40 countries, sees India’s fast-growing chocolate market as a key opportunity.
In a country where chocolate is no longer just a treat but a growing daily indulgence, this tie-up isn’t just about bars, it’s about blending Nordic precision with Indian scale to sweeten the next chapter of the confectionery story.
