Movie Channels
&Pictures partners ‘Dil Dhadakne Do;’ acquires Excel movies’ telecast rights
MUMBAI: Hindi movie channel &Pictures from the Zee stable, has partnered with Excel Entertainment for the promotion of its upcoming movie – Dil Dhadakne Do, which is slated to release on 5 June.
Additionally, &Pictures has also exclusively acquired the telecast rights of Excel Entertainment’s previously released films namely Dil Chahta Hai, Lakshya, Don and Don 2.
Adding an innovative take on their partnership for Dil Dhadakne Do, &Pictures has created a platform for audiences to meet the movie’s stars namely Anil Kapoor, Shefali Shah, Priyanka Chopra, Ranveer Singh, Anushka Sharma, and Farhan Akhtar.
As part of the promotions, &Pictures will invite viewers to share the fun side of their families via the ‘Crazy Family Contest.’ Viewers have to take crazy and funny family pictures and Whatsapp it to the &Pictures number (08879763807) along with their name and the city they hail from. Shortlisted winners will get a chance to hang out with the Dil Dhadakne Do star cast as they tour Indian cities for the promotion of the film.
Chopra said, “We are coming to your city to meet your family.”
Excel Entertainment’s Ritesh Sidhwani added, “The contest is an interesting integration aimed towards finding families who are as much fun as our Mehra family. Also, this will be our first association with & Pictures and we look forward for many more in the future.”
Directed by Zoya Akhtar, Dil Dhadakne Do is produced by Sidhwani and Farhan Akhtar and is a comedy-drama set on a cruise ship.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
