iWorld
CloudWalker partners You Broadband for VoD services
MUMBAI: Mumbai based technology start-up CloudWalker Streaming Technologies has partnered with internet service provider You Broadband to build a new video on demand (VoD) platform, which will provide a variety of digital content to the users of You Broadband. The VoD services will be accessible across web, mobile and tablets.
Additionally, CloudWalker will also plug content in the VoD portal. Users will get access to 25,000 hours of content comprising movies, trailers, TV shows, and documentaries across different Indian and global languages.
The new platform will allow You Broadband to extend its service offerings to its existing consumer base and help them reach to a newer set of audience. With this, You Broadband is also looking at a level playing field with players who provide VoD on their platforms.
CloudWalker Streaming Technologies founder Jagdish Rajpurohit said, “We have noticed that despite the fact that big DTH players and large content creators have come up with VoD models, the MSOs and ISPs are unable to replicate this success. Although they realize the opportunity, they are facing challenges in terms of content and technology. Our aim is bridge this gap by providing them technological support and content in setting up the platform.”
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
